Larry Hannans Jr
Raleigh, NC (USA)
Role(s):
Founder/Owner/Principal
Sj Clothing
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Startup
Location:
Raleigh
Industry:
Retail/Clothing
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Sj Clothing is a recent 2009 start-up company of an upscale urban clothing line that targets both male and female consumers. Sj Clothings design team not only develops and designs the clothing line, we also support the company through advertising and promotional campaigns. Sj Clothing plans to partnership with main stream retailers by developing and marketing top-of-the-line urban wear. Sj Clothing intends to market its line as a complimentary collection to an already fine-tuned wardrobe, and differentiate itself through marketing strategies, exclusiveness, and brand name awareness.
Although a new company, Sj Clothing has made a splash in this ever-growing fashion industry, through the provision of its diverse apparel line of one of a kind tees, shorts, capris, hoodies, polos and long sleeve dress shirts. Sj Clothing plans to broaden and expand its brand and product line by revamping its marketing campaign and developing new and etherial designs. The companies website, (URL removed) will serve as the face of its brand, featuring a wide array of aesthetically designed clothing, that will reach contents around the world.
Sj Clothing will deploy a comprehensive marketing campaign under two main categories; Brand Marketing and Direct Marketing; to increase its presence in the industry. Specific advertising endeavors include social media (Facebook, My Space, Twitter, etc.), endorsements, an e-commerce website, promotional giveaways, online ads, e-mail blasts and word of mouth.
The key characteristics associated with the Sj Clothing line are classic, upscale, versatile, urban and exciting. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company will develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.